![]() ![]() “I just made it, put it out there, and it was alright,” Hilfiger explained. He posted the track to SoundCloud, but says since he didn’t promote the song, he wasn’t anticipating a wide audience. “I didn’t really expect it to do what it did.” This is when dances like the Nae Nae and the Whip were hot, so we just started saying ‘juju,’” (The Juju is one of several moves in the corresponding dance to “TZ Anthem.”) “As the summer went over, I came up and was like, I want to make this a real song ,” Hilfiger said. “I was just with my friends playing around, you know. He said “I made the song during summer 2014, but it wasn’t even a real song then,” Hilfiger told me. Hilfiger’s song has taken off online over the past month, but the Detroit teen explains the song’s origins date back a few years. 13 on the iTunes Overall Top Songs Chart. Since reaching iTunes and streaming platforms on September 30, the song has reached No. Hilfiger and McCall, collective known as Zay, have signed a recording contract with Atlantic Records, and their hit track is now available on digital retailers. Zay, the 15-year-old self-proclaimed “internet celebrity, dancer, comedian, rapper, and YouTuber” with a “good Instagram following” is the artist behind “ TZ Anthem,” a catchy track sampled over the beat to Crime Mob’s “Knuck If You Buck.” But more importantly, he’s the man behind the #TZAnthemChallenge, in which participants undertake the entire sequence of dance moves performed by Hilfiger in the official video. ![]() ![]() This dance craze has suddenly taken over the teenage internet, and you have Detroit rappers Zay Hilfiger and Zayion McCall’s to thank for it. However, the Atlantic Records reissue was 2:23 in length.If You’ve recently watched high-schoolers dancing in unison to the delight of their peers, filming on their cell phones? Seen video on your social-media feeds of teenagers in volleyball uniforms moving to something approximating a beat, possibly accompanied by the “cry-laughing” emoji? If so, you may have been exposed to “TZ Anthem.” In the version initially released by Hilfigerrr and McCall, the track was only 2:02 in length, one of the shortest songs to hit the Billboard Hot 100 in the past forty years. The song was also nominated for a Kids' Choice Award for Favorite Music Video. By February 2017, the song had been streamed on YouTube over 150 million times, by which time Hilfigerrr was 16 years old. Atlantic Records picked up the song for official distribution in 2016, and it eventually reached #5 on the Billboard Hot 100. The song went viral after members of the dancing group Fresh the Clowns began uploading videos of themselves dancing to it on social media. McCall, who took the alias Zayion, worked with Hilfigerrr to create the song " Juju on That Beat", whose backing track was based on Crime Mob's " Knuck If You Buck". Hilfigerrr was approached by Timothy McCall, a local film producer, whose son, James McCall, is also a rapper. His stage name is an homage to Tommy Hilfiger "Zay" is a self-applied nickname. ![]() Hilfigerrr (born Tyjuan Peoples) began his career on social media platforms, making videos of raps, dances, and comedic skits. Zay Hilfigerrr & Zayion McCall are an American hip hop duo from Detroit, Michigan. ![]()
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